What Is "Local Marketing"
The term "Local Marketing" is pretty straight forward...
But it just to be safe, let me define it here for you...
"Local Marketing" is sometimes also referred to as "Offline Marketing"...
Meaning, providing digital marketing services for local small businesses to help them attract more customers.
Local small businesses are usually what we refer to as "mom & pop" shops, typically not chains or franchises (i.e. McDonald's, The Joint Chiropractic, etc.).
However, a "local small business" may have multiple locations within a specific geographic area...
If a local small business does have multiple locations, we usually treat them the same as any other local small business with only one location.
Why "Local Marketing" Doesn't Have To Be "Local"
Just because a "Local Small Business Consultant" helps local small businesses with their digital marketing services...
Doesn't mean that a Local Small Business Consultant only works with local small businesses within their own hometown or geographic area.
In fact, since the Internet makes it painlessly easy to work with just about any local small business in the United States you shouldn't limit yourself to your own hometown or geographic area...
If you do, you're only hurting your own bottom line...
That is as long as you have the proper systems and automations in place to handle more clients.
Why Local Small Businesses Need Your Help
Most local small businesses are just that... small!
So they typically don't have a marketing department...
Much less a single person on payroll that has any idea how to do any sort of digital marketing.
Nor can they typically handle doing all the work required in order to have a solid digital marketing presence.
And they also usually cannot afford to hire a full-fledged Digital Marketing Agency...
So that's where you come in!
Once you fully understand how to provide some of the basic digital marketing services that almost all local small businesses need...
You'll be able to help them generate leads and make more sales at a far more reasonable price than that of a Digital Marketing Agency.
How Local Small Business Consulting Works
As a Local Small Business Consultant...
You will contact local small businesses and pitch them your digital marketing service(s).
Typically you'll pick one "foot in the door" digital marketing service that you can easily deliver for a very affordable price point (i.e. $100 - $300).
Once you've landed a client with your foot in the door offer...
You can then up-sell your client into other digital marketing services you provide.
Rinse and repeat.
But just remember...
It's much easier to make additional sales to clients who already know, like and trust you versus acquiring new clients.
However, that doesn't mean you shouldn't continue to prospect for new clients...
After all, clients can come and go as they please and without much notice.
So it is in your best interest to continually prospect for new clients and more importantly...
Sell them digital marketing services that generate recurring revenues for your business.
Why Learn Local Small Business Consulting
Let me start off by saying that there is no "perfect" online business model.
It's really a matter of preference.
With that being said...
There are a lot of different online business models to choose from including but not limited to...
- Affiliate Marketing
- Amazon FBA
-
Coaching
- Digital Information Products
-
Dropshipping
-
Ecommerce
-
Freelancing
-
Local Marketing (Local Small Business Consulting)
-
Mobile Apps
-
Software as a Service (SaaS)
However, all of them have their pros and cons... even Local Small Business Consulting.
But one of the best reasons to become a Local Small Business Consultant is...
That you're helping others be more successful with their own businesses.
By doing that, you're keeping the "entrepreneurial" spirit alive...
Meaning, those businesses will stay in business rather than go out of business as we see happen way too often.
As well as you're helping your own community thrive by keeping the money in the local economy.
Plus, when you have the appropriate systems and automations in place...
You can work with as many clients as you want to without increasing your workload!
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Helping Local Small Business Consultants Earn More While Working Less In 4 Minutes Per Week.
Join 3K+ subscribers to get...
The Local Marketing Minute
Every Monday morning, you'll get 1 actionable tip on revenue growth for your Digital Marketing Agency.
Privacy Policy: We hate SPAM and promise to keep your email address safe.
© Copyright 2023 LocalSmallBusinessConsulting.com. All Rights Reserved.
Internet Entrepreneur
Digital Marketer
Digital Agency Owner
Small Business Consultant
Social Media Expert
sales funnel expert
Email Marketing Expert
FACEBOOK ads expert
Lead Generation Expert
tech expert
pOKER PLAYER
BASKETBALL PLAYER
BASKETBALL SHOE COLLECTOR
VIDEO GAME COLLECTOR
DIE HARD PACKERS FAN
WISCONSIN BADGERS FAN
STEPHEN CURRY FAN
Jerry bruckheimer movie fan
AND MOST IMPORTANTLY...
FAMILY MAN!
Internet Entrepreneur &
Digital Marketer &
Digital Agency Owner &
Small Business Consultant &
Social Media Expert &
Email Marketing Expert &
Lead Generation Expert &
tech expert